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August 18, 2020

Episode #331 – Stairway To Heaven Lawsuit, Rickenbacker Dumps Guitar Center, And AmplifyX Founder Adam Cowherd

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  • The “Stairway To Heaven” plagiarism lawsuit is going to the Supreme Court
  • Rickenbacker dumps Guitar Center and Musician’s Friend


  • AmplifyX founder Adam Cowherd

Adam Cowherd is the founder of AmplifyX, a company that bridges the financial gap between musicians and fans by letting supporters invest in artists like startups.

When his work with Ernst & Young in the financial sector landed Adam in Los Angeles, it wasn’t long before he started seeing gaps in the music industry landscape. Chief among them was the need for a new approach to royalties, one that could keep up with the rapid pace of innovation in the music business as a whole – and let an increasingly conscious public connect with the artists they love through direct investments.

The AmplifyX model allows upcoming and established artists to retain control of their own intellectual property and career decisions while collecting up to 90% of royalties – as opposed to the current industry standard cuts, often totaling less than 20%.

During the interview we talked about how the company takes advantage of new investment rules, the financial literacy of Gen-Z, how music is similar to real estate, and much more.

On the intro I’ll take a look at the Stairway To Heaven plagiarism suit going to the Supreme Court, and Rickenbacker no longer accepting orders from Guitar Center.

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