Episode 641 – Mixing Business Coaching With Michael Morgan

On this week’s episode, Mixing Business Coach Michael Morgan explores why building a sustainable mixing career requires a clear business system, not just great technical skills or the latest marketing tactic.

Michael has a background in product development, research, and audio-industry brand work, as he explains why mixers often struggle when they stop doing the activities that originally generated opportunities.

He talks about why experienced engineers need to keep adapting, maintain their relationships, and stay open to new ideas as the industry changes.

For mixers, producers, and other audio professionals trying to create more consistent careers, this episode offers a practical way to look beyond individual tactics and identify where the real gaps in their business may be.

You can hear it at Apple Podcasts, Amazon Music, YouTube Music, Mixcloud, Spotify, Deezer, and TuneIn Radio.

Also, a video version of this podcast is now available on YouTube as well.

Connect with Michael at https://mixing.biz

Enjoy the show!

Chapters:

00:00:00 – Coming up…

00:01:11 – How did the business of mixing actually begin?

00:05:59 – Why persistence is the most underrated asset in a mixing career

00:08:43 – The biggest misconceptions mixers have about what their business actually needs

00:11:01 – Positioning, pipeline and pricing: how the three pillars fit together

00:16:34 – What happens when momentum stops and business suddenly dries up

00:20:31 – Advice for experienced engineers whose client base is aging out

00:25:00 – Why your network is more valuable than you think

00:26:57 – What the Reality Check assessment reveals about your business

00:28:17 – How AI fits into coaching, client follow-up and business growth

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