Episode 595 – Sync Licensing For The Digital Age With Grayson Sanders

Music licensing has long been a tangled web of legal hurdles, outdated systems, and missed opportunities, but that’s changing fast. In this episode, I talk with Grayson Sanders, CEO of Chordal, a sync clearing platform that’s simplifying how music gets licensed in the digital age.

Grayson shares how his background as a film composer led him to co-found a company tackling one of the music industry’s most painful problems: sync licensing.

We dig into how Chordal’s collaborative rights management is unlocking new revenue for artists, why TikTok is now licensing commercial music legally, and how AI-generated music is both a threat and a catalyst for deeper authenticity.

You’ll learn why “pre-cleared” libraries are broken, what instant licensing really looks like, and how Chordal is helping smaller projects license music once deemed inaccessible.

We unpack all of this in the latest episode.

Also, a video version of this podcast is now available on YouTube as well.