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July 4, 2023

Episode 480 – Music Tech Consultant Vickie Nauman, Caremakers Ditch Radio, And Tidal Finally Lossless

Vickie Nauman - Episode 480

My guest on this episode is Vickie Nauman, who’s expertise crosses between music and technology, finance, gaming, and the digital business economy.

Vickie’s built one of the first DMCA-compliant services at taste-making station KEXP in Seattle, developed music tech work experience in licensing at MusicNet, which was one of the first legal digital services, ran strategic partnerships for connected device manufacturer Sonos, started and ran the US business for global music platform 7digital, and did digital business in Europe and China as a consultant. In a previous life, she also ran marketing programs and produced live broadcasts in traditional radio in the NPR network.

Vickie’s CrossBorderWorks music tech and consulting firm has worked with digital business and sync departments at Universal, Warner, Sony, Sony Publishing, UMPG, Warner Chappell, Merlin, Beggars, and many more labels, publishers, PROs, and distributors, as well as emerging sync platforms and rights administration services.

During the interview we got a brief look at the beginnings of digital music, insights into Web 3 and the opportunities for music, why the metaverse is going to be more than just gaming and social activities, how AI plays into the creator future, and much more.

I spoke with Vickie via Zoom from her office in Los Angeles.

On the intro I’ll take a look at carmakers leaning towards ditching radios altogether, and Tidal finally offers lossless streaming.

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