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April 2, 2024

Episode 514 – Award-Winning Composer/Technologist Shelly Palmer, And Misleading Music Revenue Numbers

Shelly Palmer 514

My guest this week is Shelly Palmer, who’s an award winning composer, inventor, author, educator and a leading voice in technology. He is also an expert in Ai and it’s integration into the workplace.  

Shelly began his career as a composer for television, working with hundreds of brands, agencies, broadcasters, publishers and tech platforms on advertising and marketing campaigns such as Meow Mix, Burger King and The City of Las Vegas. He was honored at ASCAP’s 13th Annual Film and Television Awards in the category of “Most Performed Television Themes.”

He holds a patent for the underlying technology for Enhanced Television that’s used by programs such as ABC’s Who Wants to Be a Millionaire and ESPN’s Monday Night Football, which led him to pivot his career into technology.

He is currently a Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Shelly also covers tech and business for Fox 5 New York, and is a regular commentator for CNN and CNBC, and he offers a series of free technology courses via his Metacademy.

During our interview we spoke about growing up in a music store, how a used synthesizer got him into the jingle business, how one of his patents took him from music into the world of technology, why AI is a skills amplifier, and so much more.

By the way, I learned a lot about AI from Shelly’s free Metacademy, which is something that you should check out.

I spoke with Shelly from his studio in New York City. 

On the intro I looked at how the RIAA’s recent revenue numbers might be misleading.

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