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August 10, 2021

Podcast #381 – Merlin CEO Jeremy Sirota, Fake Instagram Followers, And Changes At Sweetwater



  • Big stars that have huge fake Instagram and Twitter followings
  • Will the big change at Sweetwater affect the way they do business?


My guest this week is the CEO of Merlin, Jeremy Sirota. Merlin is a digital rights partner for independent labels and distributors all over the world. It’s powerful enough that some now refer to it as the 4rth major label.

Jeremy previously held a number of senior positions at Warner Music Group and Facebook, where he led the company’s efforts to license and acquire music rights from labels and distributors around the world.

During the interview, we spoke about Merlin’s mission and how it helps indie labels and artists, the mindset of music tech, the essentials of negotiating a deal, and much more.

On the intro I’ll take a look at the big stars who have huge fake followings on Twitter and Instagram, and the big change happening at Sweetwater.

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