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March 3, 2020

Episode #307 – AI In A&R, Subwoofer Sneakers, And Music Marketer Jay Warsinske

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This week’s guest is Jay Warsinske has been in music marketing, promotion and artist development for over 40 years.

In that time he’s helped launch the music for celebrated artists like U2, NWA, AC/DC, Dr. Dre, Metallica, 2Pac, Guns ‘n Roses, Eminem, Madonna, Ramones, VanHalen, The Black Eyed Peas, Lil Wayne, Green Day, Snoop Dogg, Red Hot Chili Peppers, The Police, Ice Cube, Janet Jackson, and many more.

Jay’s company Indie Power works with artists on all levels with distribution, marketing and promotion. He’s also the founder of the Indie Entertainment Summit that happens every year in the NOHO arts district of North Hollywood.

During the interview we spoke about the difference between music promotion now and in the 80s, the ups and downs of playlist promotion, what makes a successful artist, and much more.

On the intro I’ll take a look at how artificial intelligence is become a big part of label A&R, and how subwoofers in your shoes might actually be useful.


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