My guest this week is Jay Gilbert, who turned his love of taking concert photographs into being on the cutting edge of digital sales and marketing as an executive with Universal, Sony and Warner Music Groups.
Jay has created and executed unique online marketing plans for a wide variety of artists, including Elton John, KISS, Nirvana, Styx, Rob Zombie, The Police, Bob Marley, Peter Frampton, Amy Grant and many more. He also led the Fox International Digital team on the Avatar, The Simpsons, and Family Guy, among many others.
Jay is also the force behind the excellent Your Morning Coffee newsletter and the Music Biz Weekly Podcast, as well as a partner in the artist and label services company Label Logic.
During the interview we spoke about the one thing that artists get wrong with digital strategy, the importance of fundamental artist marketing, the reason why pseudo and unwrapping videos can be so powerful, the importance of radio, and much more.
On the intro I’ll take a look at albums and songs being ghosted on streaming networks, and why tribute bands may be illegal.