Episode 611 – Ben Ikwaugwu On The Biggest Problem For A Gigging Musician

Is the gig economy really built to support musicians and freelancers, or is it setting them up to fail?

In this episode, I speak with Ben Ikwaugwu, CEO of SoundCheck Live, about why the freelance economy is growing faster than the tools designed to support it.

Drawing from his background as a professional vocalist and supply chain professional, Ben explains why fragmented communication, lack of systems, and disjointed execution make it harder than ever for musicians and gig operators to run a sustainable business.

Ben also shares how SoundCheck Live is being built as an operating system for the gig economy, and why understanding people, workflows, and relationships matters more than technology alone.

This conversation dives deep into why musicians may already be better prepared for the future of work than they think.

In This Episode

• Why fragmented communication is killing efficiency in the gig economy

• What musicians get wrong about running a business

• Why you only get one chance to execute in freelance work

• How supply chain thinking applies to gig work

• What SoundCheck Live is actually building

• Why relationships matter more than technology

• How the freelance economy is reshaping the workforce

• The leadership lessons Ben learned outside of music

You can hear it via Apple Podcasts, Amazon Music, YouTube Music, Mixcloud, Spotify, Deezer, TuneIn Radio, or RadioPublic.

Also, a video version of this podcast is now available on YouTube as well.

Enjoy the show!