- in Podcast by Bobby Owsinski
Episode 609 – FanFlowy’s Mark Roberge On Why Artists Struggle To Grow A Fanbase
This week on Bobby Owsinski’s Inner Circle, Prospect Hill drummer and FanFlowy co-founder Mark Roberge reveals how the music industry still lacks the systems that every other business takes for granted.
From cost-per-acquisition to automated fan engagement, Mark shares why most artists burn out – and how FanFlowy was built to fix that.
If you’re serious about building a music career that scales, this is a must-listen.
KEY TAKEAWAYS
• The music industry lacks core systems like cost-per-acquisition tracking
• Why so many talented artists give up before making it
• How FanFlowy automates fan engagement, growth, and nurturing
• The role of DMs, funnels, and targeted ads in fanbase building
• Why Spotify and YouTube followers are harder to grow than monthly listeners
• How conversation trees inside Instagram helped convert fans
• Why “real” content outperforms polished production in ad strategy
• The importance of mental toughness and staying power in music
• How Indie Artist Compass maps the path to real income from music
• The dangers of relying too much on AI-generated music
BEST MOMENTS
00:00:10. “That’s Mark Roberge, rock drummer and co-founder of FanFlowy.”
00:00:19. “They’re losing because the workload is so crushing.”
00:01:44. “It’s not just make your music and then go play live. It doesn’t work like that.”
00:03:01. “Every other industry has this and the music industry did not.”
00:05:14. “The hardest one to grow is the follower count on Spotify and the subscriber count on YouTube.”
00:06:02. “They went from a ghost town to hundreds of messages in their DMs.”
00:10:56. “The migration thing is a big deal. Do you have a way to do that?”
00:13:20. “I want all the marketing to happen as well.”
00:21:08. “I just gave you the foundation. Get the foundation laid, get it set up.”
00:30:23. “If you really want this bad, you have to be all in and you have to take the hits.”
You can hear it at Apple Podcasts, Amazon Music, YouTube Music, Mixcloud, Spotify, Deezer, TuneIn Radio, or RadioPublic.
Also, a video version of this podcast is now available on YouTube as well.
