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April 20, 2021

Podcast #365 – Producer Richard “Younglord” Frierson, Streaming Recommendations, And The World’s Quietest Room

Richard "Younglord" Frierson image

NEWS

  • Streaming music recommendations may be poor depending on the music genre
  • The world’s quietest room is not where you expect it

GUEST

  • Music producer Richard “Younglord” Frierson

My guest this week is Richard “Younglord” Frierson, who’s a Grammy-nominated hip hop and R&B producer and a founder of Truth Licensing, a major provider of music for films, TV shows and commercials.

Rich started producing for Puff Daddy’s Hitmen production team at the tender age of 16. His production credits include Puff Daddy, Notorious B.I.G., Fat Joe, Faith Evans, LL Cool J, New Edition and many more.

In 2014 he founded Truth Music Licensing, which now has a catalog of over 5,000 songs and has placed music on the Star and Empire television shows, and commercials for Gatorade, Pepsi, and AT&T among others.

During the interview we spoke about the value of asking people how they do things, how much the business aspect has changed since he started, his favorite techniques for vocal production,  transitioning into music licensing, and much more.

On the intro I’ll take a look at poor streaming recommendations depending on genre, and the quietest room in the world.


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