This week’s guest is Laura Bull, who spent ten years with Sony Music Entertainment where she became one of the company’s youngest executives at the age of twenty-eight. During her tenure, she spearheaded development and marketing for globally recognized artists including Carrie Underwood, Brad Paisley, and Johnny Cash among hundreds of other artists from Arista, RCA, Columbia, Epic, and Monument records.
Laura is an expert who specializes in transforming people into viable brands by by teaching what it takes to become a powerful “influencer.” Her book “From Individual To Empire” is a guide to building an authentic and powerful brand.
During the interview we spoke about artist branding, the differences between marketing and branding, the “it factor” of an artist, working through a regime change at a label, and much more.
On the intro I’ll take a look at taking advantage of imposed downtown we’re facing, and the musical instrument industry shaking off the trade war.