Episode 573 – Music Promotion Via Playlists With Danny Garcia

My guest today is Danny Garcia, co-founder and CEO of the music promotion and discovery site Songtools.

Songtools makes it easy to promote your music across Facebook, TikTok and Instagram, and reach out to over 150,000 curated Spotify playlists.

It also helps playlisters discover new music, and vets both artists and playlists to make sure that the experience is top quality for both.

The company’s signature tools include SongFly, which is an easy-to-use solution that enables artists to launch ad campaigns, complete with visuals, with just one click.

In less than one year, SongFly ran fan-building ad campaigns for close to 3,000 different artists, and delivered over 500K new fans to artists across all genres.

During the interview we talked about how important focused marketing is for artists, countering bots in music discovery and promotion, strategies for growing playlists, current trends in music business, and much more.

I spoke with Danny from his office in New York.

Also, a video version is now available on YouTube as well.